Flooring Superstore is on its way to a major milestone as it opens its 33rd branch.
@retail and Flooring Superstore have worked together since 2013 when the first location was identified for the Bishop Auckland-based retailer, and by the end of 2021, we aim to be celebrating with staff as they open their 50th UK branch.
Over the past few months, our retail property experts have acquired new trading sites towards reaching this goal, in Norwich, Lincoln, Hull and Carlisle, and we’re in the process of sourcing new properties in key cities including Liverpool, Manchester, Leeds and Sheffield, as well as in major Scottish towns and cities.
Chris Barber, Chief Retail Officer for Flooring Superstore, which currently employs more than 350 people across the country, explains: “@retail has been part of our journey from day one, helping secure some fantastic locations for us right across the UK.
“The team has been a real help in understanding and securing the right properties for our business, which blends a robust ecommerce offering with a modern retail experience. For us and our customers, nothing is better than being able to see and touch a product in person, and that’s going to be part of our shoppers’ demands for a long time to come.
“It’s all about balancing the technological elements with the physical, tactile and sensory to create a truly rounded shopping experience – one store at a time. Augmented reality will bring online and offline offerings even closer together and our showrooms are futuristic and experiential. We plan to stay at the forefront of that to lead the way in this field.”
Our director Ian Thurlbeck says: “The key to our strategy is really getting under the skin of our client’s businesses to truly understand their needs. Flooring Superstore is unique in that it doesn’t rely on huge footprints because not all of its stock is held in store.
“Getting the right size stores, in the right location and at the right time is crucial, and working together using insight based on consumer research allows us to target hot spot areas.
“Flooring Superstore is on its way to achieving countrywide coverage by the end of the year due to this approach, and its drive to become the UK’s most pioneering flooring retailer for staff and customers alike frames the way we work to find locations that are the best fit.
“This means Chris and his team can focus on increasing footfall by creating a brand experience that is second to none.”
Flooring Superstore is also working to develop eco-friendly product ranges and grow within this sector. It will plant 20 million trees over the next five years to become carbon neutral and contribute towards a positive environmental impact. One million trees have already been planted by the chain over the past 10 months thanks to its rapid growth.
Flooring Superstore’s Catford Hill Retail Park branch will open its doors tomorrow (Saturday, June 19th), and more are due to follow in the next few months. Aidan Farrell of Zeitlyn Farrell represents Flooring Superstore in the south of England.
At @retail, we advise on all aspects of retail property management and ownership, offering strategic and operational consultancy on matters such as shopping centre leasing, investment, development, and professional services.